ABOUT THE BRAND
DAY*OFF is an expression of love for all things anime, manga, punk ,lofi, hip hop, jazz, movies (good, bad and ugly). This brand was created to have fun with my friends and to show there’s more to life than a 9-5.
In doing what we love we hope to inspire you to do the same. Our belief is that passion inspires passion. That society would benefit from communities of passionate individuals instead of miserable ones that believe they’re just cogs in a machine.
The days off are so you can have a day off. Forever…
What does otaku mean to us? and why otaku “casual“?
We know it’s roots stem from being addicted to anything Japanese pop-culture, and yes the infamous “otaku killer“.
But we see it as just a hyper-love for any special/niche interest or lifestyle and nerding out about it. =P
The otaku casual style is applying references of things we love to a more simple and relaxed aesthetic.